Social media is one of the most powerful tools that charitable causes can use to ignite a base of young people eager to be inspired and take action. Today, mothers and children are bonding over a new breed of games on Facebook that raise awareness about poverty and women’s rights issues all over the world. One game, called Half The Sky: The Game, based on a book and documentary, aims to create an online adventure that directly translates to providing women and girls with desperately needed services.
The adventure games begins in India, where you meet Radhika, a woman who is trying to buy medicine for her sick daughter. The player completes her first mission by collecting mangoes in the garden to sell. The player is confronted with the tough choices impoverished families have to make between buying food or medical care. When the quest is complete, a donation is made to a charity that supports women who live with similar circumstances. The adventure continues through Africa and Asia, ending at the United Nations.
Mothers have become Half the Sky’s biggest fan base, many claiming that the game helps teach their children about other cultures, being a good person, and appreciating their privileges. The game has helped teach both girls and boys to be less wasteful, understand the challenges of women worldwide, and become more respectful and caring. Many children are helping out more in real life, too, by donating their books and raising funds at parties and camps for good causes. New games like Half the Sky and Free Rice have found ways to connect with today’s children and inspire them to end oppression and poverty.