Ever get a craving for a nice bowl of late-night ice cream, but the standard vanilla or chocolate won’t suffice? Feel like maybe you would, but you have more important things on your mind – like doing good things for the humankind?
Then you’re in the market for some Ben & Jerry’s. You can get your special ice cream fix and do good things for humanity all at the same time. Their company is involved in a mission of justice and activism.
Although the three tiers of the plan are interrelated, they are broken down into three categories. They are the social, product and economic missions.
The social mission involves improving the quality of life locally, nationally and internationally through business. That’s something you can stand up for.
The product mission is to make and sell the best, quality ice cream “and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment.” Take another lick of that ice cream cone.
Economically, the company aims to create sustainable financial growth for the shareholders and employees. Yes, they need to earn a living too.
Their ideal goal is to mix all three missions together to and “seek new and creative ways of addressing all three parts, while holding a deep respect for individuals inside and outside the company and for the communities of which they are a part.”
Oh, and they do love to play with words. With flavors like “Americone Dream,” “Chocolate Therapy,” and “Coffee, Coffee, Buzz, Buzz, Buzz,” you can be sure to laugh a little too.
Their latest flavor is called “Liz Lemon,” as in Liz Lemon of the TV show “30 Rock,” also known as Tina Fey. Some of the proceeds of this Greek frozen yogurt go to her charity, Jumpstart, which provides educational services to children in low-income neighborhoods.
Now you don’t feel so guilty for eating ice cream, do you? Serve me up a bowl of “Cherry Garcia!” It’s ice cream with heart.
By the way, in case you didn’t know, Ben & Jerry are Ben Cohen and Jerry Greenfield from Merrick, Long Island. The long-time friends renovated a gas station into an ice cream shop in 1978. Sales took off, eventually leading to sales at grocery stores, restaurants and supermarkets in Vermont and beyond.