Potato Salad Kickstarter goes Viral

heart shaped potato

The Internet has declared its love for potato salad.
Image: Nisha A / Flickr

Apparently, the Internet loves potatoes. Well, potato salad to be exact.

A viral potato salad Kickstarter campaign has raised  $71,758 and still has 23 days left to go. The user who created the campaign, Zach “Danger” Brown told Good Morning America on Tuesday, “It’s unbelievable,” of receiving pledges from more than 20 countries for his campaign, launched solely with the description “Basically I’m just making potato salad. I haven’t decided what kind yet.”

“I want to do the most good that I can do with this,” he explained. “Kickstarter has terms of service that prohibit giving money directly to charities, but I’ve asked people on Twitter, and I want to ask people here today, just how we can take this moment, this campaign and this money and do the most good with it.”

In a Reddit AMA (Ask Me Anything,” where Reddit users can submit questions), Brown speculated as to what was causing users to go so crazy over a potato salad Kickstarter.

“I never thought it would go this far. $10 seemed like a good, conservative goal,” he wrote. “I think the thing people are responding to is the opportunity to come together around something equal parts absurd and mundane. Potato salad isn’t controversial, but it seems to unite us all.”

Perhaps the most ironic part is that Brown has never even made potato salad before. He has reportedly invited “the entire internet” to his hometown for a giant party, where it is presumable that lots of potato salad will be present.

As funny as the situation is, there are also many people who are upset over the campaign’s stunning success. So many Kickstarter campaigns come and go, many with noble causes in mind—such as using yoga to heal anorexia—that find it extremely difficult, and often impossible, to raise the funds needed. But potato salad? No problem. So, while it is a fun thing—it is a bit disturbing to see that people will come together for potato salad, but often won’t for the greater good.


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