Inspired by the global charity chain that spread awareness about the disease ALS, Manju Latha Kalanidhi came up with an similar way to help those in need by utilizing something she calls the “Rice Bucket Challenge.”
In this challenge, all one needs to do is buy or cook a bucket of rice and feed someone who needs it. Just like the ALS challenge, participants should use the hastag #ricebucketchallenge and ask their friends to pay it forward.
The Rice Bucket Challenge is described on its Facebook page as an “Indian version for Indian needs.” The challenge is still in its infancy, with the inaugural donation made on Sunday morning.
Manju Latha Kalanidhi’s Facebook says, “Cook or buy one bucket of rice/biryani and feed the needy. Tag #RiceBucketChallenge and challenge your friends.”
“I hope Indians take it up in a big way and make [the] ice bucket challenge a secondary phenomenon,” Kalanidhi said in an interview.
In just a few days, the Indian twist has created quite a stir on social media with more than 1000 likes in a day and people already willing to take the challenge. While Bollywood celebrities and sports icons in India have been doing the Ice Bucket Challenge, Kalanidhi is encouraging Indians to help individuals close to home.
For those who don’t want to donate rice, medicines worth Rs. 100 can also be donated to any nearby government hospital where impoverished families can get affordable treatment.