The Internet Changed Philanthropy


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Say goodbye to the days when charities and organizations needed to rely on paper pleas for donations.

There’s no doubt that the web and social media are quickly revolutionizing charity, transforming the way we support great causes in the world. Non-profits have turned to social media to raise awareness, encouraging fun, viral philanthropy through crowd funding sites such as Indiegogo, GoFundMe, Kickstarter, and more.

Philanthropy has changed from a world of transactions to a world of relationship building. “Social media and crowd funding can change the way that people connect with the causes or the passions they believe in,” states Slava Rubin, founder and CEO of Indiegogo.

According to a recent study from M+R and the Nonprofit Technology Network (NTEN), since 2013, people on the web have donated more than ever before. Online giving increased 14% since 2012, with more than 5.5 million total gifts and nearly $325 million raised.

The Internet is changing philanthropy.

Just to give you an example, the ALS ice bucket challenge raised more than $100 million in a single month, with the help of more than three million people around the world.

According to the ALS Association, that represents a 3,500% increase from the $2.8 million the organization raised during the same time of the previous year. Stumbling upon ice bucket challenge videos online was unavoidable. As social media sensations go, this one was a huge success, as it was filled with fun, emotion, inspiration, silliness, and money. Not only did it involve our entire social networks, but celebrities, professional athletes, and even a former president participated in the cause.

The Internet has given us an opportunity and ability to provide support for those in need. With social media, news, and crowd funding websites, this phenomenon has helped raise millions of dollars for causes across the world. Who will we help next?

Are you a business looking for creative ways to give back? Check out this article!


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