There are an estimated 285 million people in the world who are blind or visually impaired, according to the World Health Organization. While 80 percent of those cases can actually be prevented or treated/cured, the “One for One” shoes brand, TOMS and the popular dating app, Tinder, have joined together in an effort to help raise awareness for World Sight Day.
The charitable footwear brand launched eyewear as a one for one category back in 2011 – for every pair that is purchased, money is given to help restore sight for someone in need. According to their recent Instagram post, purchases have helped restore sight to more than 325,000 people worldwide.
World Sight Day (WSD), which occurred on October 8th, is an annual day that brings global attention on blindness and vision impairment as major international public health issues. WSD is an important advocacy and communications opportunity for the eye health community. It’s a great way to engage with a wider audience, including a patient’s family, those who seldom get eye exams, diabetics, etc. – it showcases why eye health needs everybody’s attention.
Until Thursday of last week, every time a user logged onto Tinder app for the first time, a video profile card with the reminder greeted them, “If you can’t see, you can’t swipe.”
In order to encourage others to take a day to “Focus On Sight”, every TOMS Eyewear purchase made on World Sight Day will go towards a person in need. This includes funding an eye exam, prescription glasses, medical treatment, and sight-saving surgery.