The Force is headed toward Bloomingdale’s and a few top fashion designers are taking runway inspiration from the upcoming film “Star Wars: The Force Awakens” to make outfits that will be auctioned for charity.
In celebration of the movie, Disney Consumer Products and Bloomingdale’s will be joining forces with a group of designers for a charity initiative called Force 4 Fashion; the collection will feature Cynthia Rowley, Diane von Furstenberg, Giles Deacon, Halston, Opening Ceremony, Ovadia & Sons, Parker, Rag & Bone, Timo Weiland and Todd Snyder. All outfits will be inspired by characters from The Force Awakens and will be revealed on December 2nd during a Force 4 Fashion launch event in New York City presented by Kay Jewelers. Benefiting the Child Mind Institute on behalf of Star Wars: Force For Change, the auction will run through the website Charitybuzz from December 2 – 18.
“This collaboration celebrates the distinctive synergy between film and fashion in the run up to an exceptional moment in the history of pop culture. We’re excited to see how this incredible lineup of designers interpret Star Wars characters in unique ways, as well as to raise money for a great cause,” Leslie Ferraro, co-chair, Disney Consumer Products and Interactive Media and president, Disney Consumer Products, said in a statement.
Bloomingdale’s is thrilled about this collaboration:
“We are excited to fuse fashion with pop culture to raise awareness and funds for our long standing partner, Child Mind Institute, which has been a pioneer for children’s mental health,” said Anne Keating, Bloomingdale’s Senior Vice President of Public Relations, Special Events and Philanthropy.
Star Wars merchandise will also be featured in Bloomingdale’s stores at pop-up shops and will include limited edition “little brown bag” reusable totes designed by The Force Awakens costume designer Michael Kaplin. They’ll only be available in stores right before Thanksgiving.
As mentioned, the collection will revealed at a Force 4 Fashion launch event on December 2 – you can bid on pieces on CharityBuzz.com. Winning bidders will be revealed on the week of December 12 and proceeds will go to mental health care for children diagnosed with psychiatric and learning disorders. The force is strong with this one!
Get a sneak peek of the collection here.