Facebook is piloting a new iteration of its charity donation button and continues to make its platforms more useful for non-profit organizations as it launches a new fundraising tool called Fundraisers. The Silicon-Valley based company explained that with this tool, non-profit organizations could create a fundraising page, tell their campaign story, gather supporters, collect donations, and track progress toward their company’s goal. The donation option introduced on the social platform in December 2013 has also been revamped.
With the new features, users will be able to follow the recent terrorist attacks in Paris, Beirut and Kenya, which resulted in an outburst of solidarity and support from people all over the world. Tech Times stated that Facebook revealed new partnerships with organizations to create donation campaigns associated with major natural disasters (such as the Nepal earthquake) to draw attention to problems they care about.
In addition to the fundraising page, nonprofits will have the option to attach a donate button to both posts and pages – this means that users can make donations while still browsing their news feeds without being redirected. Donations can be made from the News Feed, after filling out a submission form to process payment through debit cards, credit cards, or PayPal accounts. The new tool will allow organizations to see how many people have contributed for their cause and setting up fundraising targets with suggested donation amounts.
The new features and functionalities are currently being tested with 37 nonprofit groups, including the World Wildlife Fund and the National Multiple Sclerosis Society. Facebook aims to expand these features to as many organizations as possible in the future, including offering these tools outside the United States in 2016.