PayPal convinced its users to get into the spirit of giving during the holiday season by organizing a charitable campaign that recently set a new world record for the most money raised online for charity in 24 hours.
Following a successful December campaign for #GivingTuesday, the company raised a staggering $45.8 million for various charities, trouncing the previous record of $19 million. #GivingTuesday is an initiative that was created as an alternative to Black Friday and Cyber Monday. The company reported a 15% increase in giving during the holiday season (compared to 2014) and mobile donations rose by 26%.
If you didn’t think setting the Guinness World Record title with $48 million was enough, PayPal raised a total of $857 million in charitable donations overall during the Christmas season. Donations were sent from 7.24 million people in 183 countries and more than 258,759 charities around the world were supported. This gave 9.1 million donations with an average gift size of $93.
“We thank all our donors who helped us bring smiles to more children during the holidays. The spirit of giving during the holiday season funds our programs in 120 countries around the world including the United States. The sum of many small donations can make a really big difference in children’s lives,” said Ettore Rossetti, Senior Director of Social Business Strategy and Innovation at Save the Children, one charity that benefited from the campaign.
The USA and UK were top giving countries: Americans gave $691,924,261 through PayPal while those in the UK gave $49,377,896.
“We believe passionately in harnessing the power of our people, technology and scale to build a global network for good. The sustained surge in giving through PayPal’s platform over the past holiday season is a powerful demonstration of how we are turning this vision into reality,” said Franz Paasche, PayPal VP of corporate affairs.
Way to go PayPal!