Celebrity endorsements mean a lot for marketing any organization. Companies will pay celebrities large amounts of money simply for their endorsement of a product. Though most fans have never met their favorite celebrities personally, many people hold these people’s opinions in high esteem.
This can be especially powerful with charities. Having a celebrity associated with them is a great marketing and advertising tool to get publicity and donations. Charity Navigator, a nonprofit that evaluates other nonprofit organizations, compiled a list of charities associated with celebrities and included their rating of these organizations based on accountability and transparency.
Michael J.Fox’s Foundation for Parkinson’s Research was rated 92/100. This charity is dedicated to finding a cure for Parkinson’s Disease.
The National Constitution Center was rated 87/100. This charity has been endorsed by the George H.W. Bush, Bill Clinton, Dikembe Mutombo and Sandra Day O’Connor. The purpose of this organization is to increase public understanding of the US Constitution.
The Women’s Sports Foundation was rated 84/100. It has been endorsed by Laila Alo, Sheryl Crow, Mia Hamm, Holly Hunter and Billie Jean King. It strives to improve the lives of women through sports and physical activity.
The Christopher and Dana Reeve Foundation was rated 82/100. This foundation seeks to fund medical research to bring about tomorrow’s cures.
USA for UNHCR was rated 77/100. This organization has been actively endorsed by Angelina Jolie and works to bring about U.S. support for the UN Refugee Agency. Unfortunately, this organization scored poorly in Charity Navigator’s assessment of their financial forms and spending.
People for the Ethical Treatment of Animals (PETA) was rated a 75/100. This organization has been endorsed by a number of celebrities including Pink, Pamela Anderson, Alec Baldwin and Woody Harrelson. This organization scored poorly in the evaluation of its released financials. It also lacks independent voting board members, which reduced its accountability score as well.
With these ratings in mind, it makes sense to look beyond the celebrity endorsements and do your own research on a nonprofit before supporting it with your own donations. Charity Navigator has rated thousands of nonprofits, large and small, based on their financial information and other factors, so it serves as a good resource to begin your own investigations. For example, here are 10 consistently low-rated charities for your review.