Nonprofits need to find talented people, just like businesses do, and they often use some of the same channels, like LinkedIn or Craigslist. Nonprofits also have access to other talent search sites limited to them, including Volunteer Match and Idealist. These are great places to look for potential employees or volunteers, or make your needs known to people who are looking for work in the nonprofit field.
These sites are not all created equal, though. While most of them require you to provide information about your organization, Craigslist does not, and if you’ve ever looked through the jobs section of that site, you have no doubt seen some posts that miss the mark.
If you’re going to use Craigslist to find employees, which is a good idea considering how wide an audience you can reach on that site, you need to take it just as seriously as you would a post on LinkedIn—perhaps even more so because with LinkedIn, a lot of the work is already done for you. Simply by posting under your organization’s name, you’re providing readers with information they need to research you.
Craigslist, on the other hand, is pretty freeform, and a lot of organizations forget that readers on that site don’t know who posted something unless they introduce themselves. You can write the best pitch in the world, and really sell somebody on the position you need to fill, but if they don’t know what organization posted that position, why should they apply for it? Applying for a job when you don’t know who you’re applying to is hard, and such postings can seem condescending—or worse, fraudulent.
For job postings anywhere, keep transparency in mind: Tell potential employees who you are, what you do, what you’re looking for, and where to get more information on you, so they can find out if applying for that job is really worth their time.