What Makes Altruism Go Viral?

Viral altruism refers to a “new breed of wildly successful online charity campaigns,” best personified by the ALS Ice Bucket Challenge of 2014. That campaign raised $115 million, but when attempted the next year brought in less than 1 percent of that total. The ephemeral nature of viral anything, which catches on like wildfire and […]

India Now Has “Rice Bucket Challenge” Charity

Inspired by the global charity chain that spread awareness about the disease ALS, Manju Latha Kalanidhi came up with an similar way to help those in need by utilizing something she calls the “Rice Bucket Challenge.” In this challenge, all one needs to do is buy or cook a bucket of rice and feed someone […]

“Ice Bucket Challenge” – Is it Actually Doing Good?

If you frequent social media, it’s not hard to find someone doing the Ice Bucket Challenge. All participants are capturing the moment when they pour a bucket of ice water over their heads for the sake of promoting awareness for ALS, or Lou Gehrig’s disease. The idea of the challenge is to take a bucket […]